LG highlights Arena KM900 success

09/07/2009 16:00:00

LG has announced that one of its latest multimedia handsets has been a major success.

The South Korean manufacturer revealed that the LG Arena - which was launched earlier this year in the UK and also goes by the name of the LG-KM900 - sold around 300,000 across Europe during its first month in stores.

In addition, it said more than one million people registered to pre-order the device when it was announced, generating “strong word-of-mouth” about the gadget along the way.

The firm is attributing a large portion of the popularity of the Arena to the fact it is equipped with an integrated user interface (UI) that has gone on to win awards.

“LG’s intuitive 3D S-Class UI is fast and dynamic, delivering a sense of fun and interaction not found on any other mobile platform,” said Jeremy Newing, head of marketing at the firm in the UK.

The software was unveiled as the recipient of an iF Communication Design Award last month.

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